Thursday, October 3, 2013

How about this???

So loyal readers, I am sure you are acutely aware of the incredibly shrinking university (in terms of enrollment, not numbers of administrators) and the horribly damaged reputation of CSU. I am sure many of you are saddened by the Board of Trustees doing the same thing and expecting a different result. I believe we need to capitalize on every opportunity to improve the institution's reputation. And like it or not, appearance on television is often one way to validate a university's position in the recruiting hierarchy. Our current Athletics Director had planned to have CSU on television for ten games of men's basketball this upcoming season. The buzz that would be generated in a city that is purported to have six of the top fifty high school players in the country would be palpable. CSU would be showcased as it makes it first voyage in the Western Athletic Conference (WAC). Imagine how that recognition could translate into admissions and more importantly, registered students. Imagine being able to turn around the failure of the past three years in Enrollment Management. Thus imagine my shock when I questioned the AD about the new season. He informed me that he was forced to cut $500,000 from his budget, already the smallest budget in the WAC, and yes CSU would have no television games this season. I asked if there were any other cuts that could be made instead of the TV package and he explained that the basics of managing the department were needed and television wasn't. I, of course, disagreed and then it dawned on me to ask, how much the television package would cost. He told me CSU was to be broadcast on Comcast Sports Net for $170,000, or $17K per game. I cannot describe the feeling that such a paltry sum stood in the way of the university being able to begin repairing its reputation. For an administration that has wasted tens of thousands of dollars on various and sundry as it has overseen an unprecedented decline in enrollment to not have $170,000 is unbelievable. 
How about this? How about taking a really close look at the area responsible for enrollment and determining the necessity of the continued employment of those responsible, then use the cost savings from administrators who have obviously failed the university to help improve the university's prospects for remaining viable. Given the cancerous growth of that area, a clean sweep of six figure administrators might just be what the doctor ordered.

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