Thursday, March 22, 2012

What in the World Does This Mean?

Take a gander at the latest grand communique from the kingdom of Enrollment Management. Since it makes no sense to me, perhaps someone can explain what all this means.

Office of Marketing & Communication

Office: 773.821.2215 Cook Administration Building Room 129 Fax: 773.821.2730



TO: University Campus

FROM: Mrs. Sabrina Land, Director of Marketing & Communications

DATE: March 22, 2012

RE: Communications and Media Relations Policy


Chicago State University Communications Policy

Chicago State University recognizes the value of consistent, accurate and professional communication to its students, faculty, staff, stakeholders and the media. As such, a communications review and approval process is being implemented to ensure all levels of outreach, both internal and external, underscore CSU’s mission, goals, policies and standards. It is imperative all communications be strategically deployed in a manner that safeguards the reputation, work product and ultimately, the students, of CSU.

This policy applies to the following types of communications events, though they are not limited to these specified instances: media interviews, crisis communications, acquisitions, external newsletters, social media, conference/seminar/roundtable/speaking opportunities/white papers/opinion pieces. In addition, the integrity of the Chicago State University brand must be protected; therefore, all branded content in the form of collateral like brochures, palm cards or the aforementioned newsletters (digital and print) must conform to this policy.

The policy

Communications meeting ALL of the following criteria must have approval from the Office of Enrollment Management, Division of Public Relations and Communications. To ensure this, it is the policy of Chicago State University:


1.1 CSU, staff, faculty and representatives will comply with all laws and regulations regarding public disclosure of material events, financial results and operations;

1.2 CSU will voluntarily disclose any nonmaterial information that is not the subject of a confidentiality agreement and determined by senior management to be in the interest of students, stakeholders and the public;

1.3 All disclosures to the media will be communicated by an authorized CSU media relations officer or designate;

1.4 All CSU media releases, information prepared for stakeholders and the community at large, and all other CSU-related information for public disclosure, must follow the procedures for review and approval outlined herein;

1.5 With regard to external communications, this policy applies to all the CSU employees and, with respect to their reference to CSU, all schools and programs;

1.6 Management will be responsible for ensuring this policy and related procedures are communicated and followed consistently in their operations;

1.7 Noncompliance with this policy may damage CSU’s reputation and/or cause CSU and/or its stakeholders to be prejudiced and to suffer damages and/or losses;

1.8 As with all CSU policies, any noncompliance will be treated as serious and will result in disciplinary action, possible termination and could give rise to civil and/or criminal liability on the part of the employee. It is the responsibility of all employees to familiarize themselves with this policy.


The Directors of Public Relations and Marketing & Communications may be contacted should an employee wish to seek clarity or assistance with this policy.

6 comments:

  1. It means that like all people who find themselves in leadership positions without the skills or intelligence to lead effectively, the Powers that Wannabe keep trying to tighten their control over every tiny little area they can. Of course this never works out in the long run, because as intelligent and competent people know, educated professionals do their best work when managed by leaders who know when to get out of the way. If the institution were being run by people who respect the Univeersity, it's students and the faculty, there would be no need for the kind of micro management and threats that are the coin of the current realm.

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  2. Blush, University, its....iPad keyboard, sigh.

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  3. Another colleague of ours notes the incoherence of what is being stated regardless of the attempt at attacking academic freedom:

    "I cannot even make sense of it. It says “Communications meeting ALL of the following criteria must have approval from the Office of Enrollment Management, Division of Public Relations and Communications. To ensure this, it is the policy of Chicago State University.”

    Then 1.1 says, “1 CSU, staff, faculty and representatives will comply with all laws and regulations regarding public disclosure of material events, financial results and operations.”

    Presumably 1.1 is one of the criteria. Are we then to infer that if faculty will not comply with all laws and regulations, then the criteria are not met and therefore approval is not required?

    They cannot write a coherent thought. If I received this from a student, I would hand it back and tell the student to re-write it so that it said what they meant."

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  4. I can only second this. Much of this is little more than gibberish, spiced with some corporate sloganeering. To wit: "It is imperative all communications be strategically deployed in a manner that safeguards the reputation . . ." What the hell does that mean? Are we supposed to infer that "communications" are analogous to troops in battle?
    Or, "This policy applies to the following types of communications events." What are "communications events"? Continuing, how about: "the integrity of the Chicago State University brand must be protected; therefore, all branded content in the form of collateral like brochures." Again, what? The term "university brand" is little more than nonsensical corporate drool. "In the form of collateral . . .," collateral what? collateral damage? collateral for the loan? In English, is it still true that an adjective must modify a noun?
    This is written by the person in charge of marketing and communication?

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  5. birobi, WONDERFUL!! PRICELESS!!

    Tell the administration fascists to take English 1A, or whatever it is called now.

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  6. More "corporate drool":
    "In accordance with the State of Illinois security polices, ITD (Information Technology Division) has acquired a new laptop security application, see the policy attached. The application will reduce the possibility of sensitive data being accessed or exploited in the event that the device is lost or stole through a tracking function to recover the device. It is mandatory that the application’s agent is installed on ALL university owned laptops. This includes devices that were purchased through grants, non-appropriated and appropriated funds. There are no exceptions!"

    Someone should point out that the horse is already out of the barn. 950 computers lost! Wonder where all the iPads handed out are? Have they gone missing, too?

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