Take a gander at the latest grand communique from the kingdom of Enrollment Management. Since it makes no sense to me, perhaps someone can explain what all this means.
Office of Marketing & Communication
Office: 773.821.2215 Cook Administration Building Room 129 Fax: 773.821.2730
TO: University Campus
FROM: Mrs. Sabrina Land, Director of Marketing & Communications
DATE: March 22, 2012
RE: Communications and Media Relations Policy
Chicago State University Communications Policy
Chicago State University recognizes the value of consistent, accurate and professional communication to its students, faculty, staff, stakeholders and the media. As such, a communications review and approval process is being implemented to ensure all levels of outreach, both internal and external, underscore CSU’s mission, goals, policies and standards. It is imperative all communications be strategically deployed in a manner that safeguards the reputation, work product and ultimately, the students, of CSU.
This policy applies to the following types of communications events, though they are not limited to these specified instances: media interviews, crisis communications, acquisitions, external newsletters, social media, conference/seminar/roundtable/speaking opportunities/white papers/opinion pieces. In addition, the integrity of the Chicago State University brand must be protected; therefore, all branded content in the form of collateral like brochures, palm cards or the aforementioned newsletters (digital and print) must conform to this policy.
Communications meeting ALL of the following criteria must have approval from the Office of Enrollment Management, Division of Public Relations and Communications. To ensure this, it is the policy of Chicago State University:
1.1 CSU, staff, faculty and representatives will comply with all laws and regulations regarding public disclosure of material events, financial results and operations;
1.2 CSU will voluntarily disclose any nonmaterial information that is not the subject of a confidentiality agreement and determined by senior management to be in the interest of students, stakeholders and the public;
1.3 All disclosures to the media will be communicated by an authorized CSU media relations officer or designate;
1.4 All CSU media releases, information prepared for stakeholders and the community at large, and all other CSU-related information for public disclosure, must follow the procedures for review and approval outlined herein;
1.5 With regard to external communications, this policy applies to all the CSU employees and, with respect to their reference to CSU, all schools and programs;
1.6 Management will be responsible for ensuring this policy and related procedures are communicated and followed consistently in their operations;
1.7 Noncompliance with this policy may damage CSU’s reputation and/or cause CSU and/or its stakeholders to be prejudiced and to suffer damages and/or losses;
1.8 As with all CSU policies, any noncompliance will be treated as serious and will result in disciplinary action, possible termination and could give rise to civil and/or criminal liability on the part of the employee. It is the responsibility of all employees to familiarize themselves with this policy.
The Directors of Public Relations and Marketing & Communications may be contacted should an employee wish to seek clarity or assistance with this policy.