So loyal readers, I am sure you are
acutely aware of the incredibly shrinking university (in terms of
enrollment, not numbers of administrators) and the horribly damaged
reputation of CSU. I am sure many of you are saddened by the Board of
Trustees doing the same thing and expecting a different result. I
believe we need to capitalize on every opportunity to improve the
institution's reputation. And like it or not, appearance on
television is often one way to validate a university's position in
the recruiting hierarchy. Our current Athletics Director had planned
to have CSU on television for ten games of men's basketball this
upcoming season. The buzz that would be generated in a city that is
purported to have six of the top fifty high school players in the
country would be palpable. CSU would be showcased as it makes it
first voyage in the Western Athletic Conference (WAC). Imagine how
that recognition could translate into admissions and more
importantly, registered students. Imagine being able to turn around
the failure of the past three years in Enrollment Management. Thus
imagine my shock when I questioned the AD about the new season. He
informed me that he was forced to cut $500,000 from his budget,
already the smallest budget in the WAC, and yes CSU would have no
television games this season. I asked if there were any other cuts
that could be made instead of the TV package and he explained that
the basics of managing the department were needed and television
wasn't. I, of course, disagreed and then it dawned on me to ask, how
much the television package would cost. He told me CSU was to be
broadcast on Comcast Sports Net for $170,000, or $17K per game. I
cannot describe the feeling that such a paltry sum stood in the way
of the university being able to begin repairing its reputation. For
an administration that has wasted tens of thousands of dollars on
various and sundry as it has overseen an unprecedented decline in
enrollment to not have $170,000 is unbelievable.
How about this? How
about taking a really close look at the area responsible for
enrollment and determining the necessity of the continued
employment of those responsible, then use the cost savings from administrators who have
obviously failed the university to help improve the university's
prospects for remaining viable. Given the cancerous growth of that
area, a clean sweep of six figure administrators might just be what
the doctor ordered.
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